THANH HOA Province, Vietnam - July 9, 2016

Road safety is a serious topic, but sometimes even the most serious topic would do well to get an injection of fun in order to engage a broader base of people. This was in play in Tinh Hai Commune of Thanh Hoa Province this month thanks to a broader project sponsored by Nghi Son Refinery & Petrochemical Company (NSRP). Around 600 people gathered to enjoy road-safety-themed presentations, comedy shorts, and even a magic show.

The more upbeat elements of the event were combined with airings of short films that featured footage from rush hour at so-called “hot spots” in the commune, or areas that are notorious for their road risks. These shorts were filmed by locals themselves, with the guidance of AIP Foundation, and served to detail how close-to-home the issue of road safety is. A facilitator was also on hand to highlight certain dangerous behaviors and ask questions of the audience, who live in a heavily industrial zone.