BANGKOK, Thailand - November 23, 2014

Over 1,000 excited fans packed the Bangkok Art and Culture Centre’s outdoor ‘active space’ to see Crayon Pop’s first ever live performance in Thailand as part of the launch of The 7% Project, a campaign to increase motorcycle passenger helmet use among children in Thailand—led by the Asia Injury Prevention (AIP) Foundation and Save the Children.

The Korean girl group Crayon Pop ignited the crowd by performing their global hit ‘Bar Bar Bar’ that saw fans, who came wearing their helmets, dancing in sequence to the addictive routine. Speaking in Thai, “Kids, please wear helmets when on a motorcycle kha,” got the ecstatic Thai fans in a frenzy.

Thai stars, Gail Sophicha, dance crew ‘SaCrew’, internet sensation KruNoklek, and Bangmod school teachers helped make the event an evening to remember.

The participants made the most of the festive atmosphere, joining the booth area to decorate helmets and partake in games with Marriott and Vespiario, while learning more about road safety from hosts AIP Foundation and Save the Children.

Fans, together with students and teachers from across Bangkok, together recognized that children traveling as passengers on motorcycles without a helmet are in danger, and pledged at the concert to always wear a helmet when on one. Through the pledge, fans acknowledged that to reduce the risk, families, schools, communities, and law enforcers must all work together.