Cambodia - August 15, 2012

On August 15, 2012, Asia Injury Prevention (AIP) Foundation launched Paste Your Face at Dream Land Park with a family-friendly event promoting passenger helmet use, as part of its public awareness campaign “Always care. Always wear a helmet.” The launch at Dream Land Park marks the start of the Paste Your Face photo competition on Facebook estimated to engage 3,000 to 6,000 contestants competing for the chance to win top prizes by submitting photographs of their families wearing helmets.

The event attracted 200 guests, including senior government officials, families, students, media, private sector, road safety stakeholders, and celebrities. Guests participated in many family-oriented, interactive activities and had their photographs taken at the Paste Your Face installation. Entries to the Facebook competition will be accepted until September 10thand finalists will be selected on October 1st.