Cambodia - July 27, 2015

AIP Foundation started a mid-term assessment to measure the effectiveness of its campaign to affect positive changes in the knowledge, attitude, and practice of motorcycle passengers across three target provinces in Cambodia – Kandal, Kampong Speu, and Phnom Penh. The behavior change assessment comes after one year of the “Head Safe. Helmet On.” project implementation and is scheduled to take place from the end of July to early September 2015. More than 400 respondents from the target provinces will participate in the assessment. Its findings will be used to inform the project’s second year and improve commercials and other communication materials.