Vietnam - March 30, 2015

Co-authored by RMIT Vietnam and AIP Foundation, “But I AM normal: safe? driving in Vietnam” has been published in the Journal of Social Marketing. The paper aims to elucidate perceptions of safe driving and social norms in relation to driving motorbikes in the Vietnamese context.  The research highlighted some very interesting social dynamics in relation to how safe driving habits are established and supported within the social context.