LONDON, United Kingdom – November 25, 2025

AIP Foundation has won the 2025 Prince Michael International Road Safety Award for theSAFE STEPS Kids Road Safetyprogram currently being implemented in Cambodia and Vietnam.The Prince Michael International Road Safety Awards are presented yearly to organizations in recognition of their outstanding contribution to improving road safety.

H.R.H.Prince Michael of Kent, a long-­time patron of road safety efforts worldwide, presented the award to Greig Craft, President of AIP Foundation, andHoang Thi Na Huong, Deputy Chief Executive Officer of AIP Foundation.

“We are truly humbled to receive this distinguished award. TheSAFE STEPS Kids Road Safetyprogram is a powerful example of what can be achieved when governments, schools, and communities come together with a shared vision: protecting our children. This recognition reinforces our dedication to expanding life-saving road safety education across Cambodia, Vietnam, and beyond, ensuring that every child has the opportunity to learn and grow safely,” shares President Greig Craft.

SAFE STEPS Kids Road Safetyprogram: A regional initiative safeguarding youth

TheSAFE STEPS Kids Road Safetyprogram aims to mitigate the risks students in Vietnam and Cambodia experience every day by providing students with safe equipment, proper road traffic education, and safer infrastructure surrounding their schools. The program encompasses a holistic approach, in which education plays a key role in promoting safe road user behaviors, in addition to the helmet safety and infrastructure upgrade components of the program. The long-term objective is for the government to embed safe school zone infrastructure into national policy frameworks, which is inherently aligned with AIP Foundation’s regional work on safe school zones.

SAFE STEPS Kidsis a multi-platform public service program created by Prudence Foundation, in partnership with the International Federation of Red Cross and Red Crescent Societies (IFRC) and Cartoon Network. As a flagship initiative of the Prudence Foundation – the community investment and philanthropic arm of Prudential PLC –SAFE STEPSis essential to advancing the company’s CSR and sustainability goals. It is implemented in both Cambodia and Vietnam with generous support from Prudential Cambodia and Prudential Vietnam, respectively.

“We are incredibly proud to see theSAFE STEPS Kids Road Safetyprogram recognized with the Prince Michael International Road Safety Award. This achievement reflects the strong partnership between Prudence Foundation, AIP Foundation, and our dedicated community and government partners in Cambodia and Vietnam. Together, we are equipping children with essential knowledge that empowers them to stay safe on the roads and build brighter futures,” shared Nicole Ngeow, Executive Director, Prudence Foundation.

The Prudence Foundation and AIP Foundation’s longstanding partnership has fostered effective collaboration over the past five years. Key government stakeholders, including Vietnam’s National Traffic Safety Committee and Ministry of Education and Training, and Cambodia’s Ministry of Public Works and Transport and Department of Education, Youth and Sports, have also expressed their  support and commitment to the program interventions.

SAFE STEPS Kids Road Safetyprogram: Outstanding achievements in road safety

Together with the Prudence Foundation, Prudential Country teams in Vietnam and Cambodia, AIP Foundation have directly reached more than 29,000 students and indirectly impacted the lives of more than 4 million community members through theSAFE STEPS Kids Road Safetyprogram.

Utilizing iRAP’s Star Ratings for Schoolsmethodology,84 school zones were assessed across 9 provinces (6 in Vietnam and 3 in Cambodia). 17 schools (15 in Vietnam, 2 in Cambodia) received upgrades, including rumble strips, traffic signs, zebra crossings, key road markings, flashing beacons, and 30km/hr speed limit signs.Star Rating for Schools (SR4S)is an award-winning evidence-based programme of tools, training, and support to measure, manage and communicate the risk children are exposed to on a journey to school.

In Vietnam, 14,642 certified helmets have been distributed, leading to an increase in student helmet use from 29.9% to 79.8% at targeted schools. In Cambodia, 3,550 helmets have been distributed while a “No helmet, no parking on school premises” policy was established in one of the pilot phase’s target provinces. This led to the average helmet-wearing rate to increase from 21.5% to 70.34%.

These achievements have directly influenced major government actions in both countries, embedding school zone safety into national policy guidelines. In Vietnam, the program played a key role in pioneering recommendations found in AIP Foundation’sSafe School Zones Guide (SSZ Guide).Throughout 2024, the Vietnamese government invested USD 3.5 million to upgrade 3,300 schools nationwide – a direct result of the Safe School Zones Guide and its use as an advocacy tool. Furthermore,global scaling of the program is possible through the existing Star Ratings for Schools methodology, theSafe School Zones Guideby AIP Foundation and FIA Foundation, and the Prudence Foundation’s broaderSAFE STEPS Kidsnetwork. The program’s implementation across various countries including as Hong Kong, Malaysia, Singapore, Indonesia, Thailand, and Taiwan, proves that the scalability of the program to new contexts is feasible.