Thailand - June 16, 2014

This month, Save the Children and AIP Foundation launched a “Slogo” competition inviting Thailand design professionals, university students, and the general public to submit ideas for a slogan and logo for The 7% Project.

The 7% Project is a new campaign led by Save the Children and AIP Foundation and supported by Vespiario (Thailand) Co., Ltd., the FIA Foundation, and others. The project aims to decrease motorcycle fatalities and injury among students in Thailand by promoting regular helmet use as the accepted norm. A majority of Thailand’s 18 million children travel as a motorcycle passenger without wearing a helmet.

The project will launch in November 2014 and include education programs, public awareness activities, and enforcement initiatives.