October 22, 2015

AIP Foundation held a second consultative stakeholder meeting to discuss revisions to the television commercial of the “Head Safe. Helmet On.”(HSHO) project. HSHO is a two-year project supported by the United States Agency for International Development, Development Innovation Ventures (USAID-DIV) and others, aimed to increase helmet use in Cambodia. The purpose of the meeting was to generate support and share feedback on the revised television and radio commercial message, “From January 2016, police will fine 15,000 riels for not wearing a helmet,” which will be broadcast during the project’s second year.

The meeting gathered approximately 30 participants from relevant ministries and sub national level government.  Among the attendees were the Secretary General of the National Road Safety Committee and the senior representative from General Commissariat of National Police. At the event, behavior change campaign materials were revised based on the recent HSHO mid-term evaluation results to better spread awareness about the upcoming passenger helmet law enforcement scheduled to begin January 1st, 2016.