HO CHI MINH City, Vietnam - June 26, 2013

Last month, Zooming in on Road Safety’s family festival combined competition and creativity to improve the road safety knowledge of 1,500 secondary students, their teachers and parents, from District 9, Ho Chi Minh City through interactive games.

An post-evaluation of AIP Foundation’s Zooming in on Road Safety program, taking place for the first time this year with the support of Intel Products Vietnam, has now revealed that students remembered the majority of the road safety messages featured in the festival, particularly “wear a helmet on bicycles and motorcycles” (56%), “obey traffic safety law” (46%), and “say no to drinking on the road”(39%). In addition, 86 percent of students reported enjoying learning about road safety through the games.