UDON THANI, Thailand - April 8, 2016

AIP Foundation Thailand is pleased to announce the successful Helmets for Kids results measured in the northern province of Udon Thani. The project, which was enabled by Thai DENSO Group and the Road Safety Fund, provided road safety education and 628 helmets to six schools during the 2015-2016 school year. Among the schools that had previously received helmets through this program, helmet-wearing rates rose by more than 30% to 85%, while the new program schools saw a precipitous climb from 0% of their students wearing helmets on the roads to 89%. An impressive 50% of the schools reached full compliance of 100% of their students wearing helmets after the project.

The rates are all the more significant given the location of the selected schools in dangerous traffic environments along a busy highway lacking traffic lights or walkways.